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Spotlight | France
Beyond NFTs, Chanel and Vuitton work on more strategic blockchain uses

Chanel has been working for months on a major project grounded in blockchain technology.
Chanel has been working for months on a major project grounded in blockchain technology. © Studio Pachamama
While the luxury giants launch virtual products via blockchain-based NFTs with great fanfare, they are experimenting behind the scenes with more strategic applications for the same technology, including tools for tracing their products' composite materials. [...]
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