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Middle East
Luxury giants go head-to-head with Gulf brands in bid to conquer 'modest fashion' market

To attract clients from the Gulf states, Western luxury brands are calling on headscarf-wearing influencers and launching tailored clothing collections for Ramadan. Meanwhile, local brands, backed by Middle Eastern governments, are trying to fend off that competition in the highly lucrative market. [...]
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The Mayhoola fund and its royal backer fight for success with bottomless budget and trips to court

Actively backed by Sheikha Moza, the Emir of Qatar's mother, the Mayhoola for Investments fund is known for highly aggressive methods at odds with the hushed world of fashion. For four years, Mayhoola has been waging a legal campaign against the Taiwanese businesswoman Shaw-Lan Wang, accusing her of breaking a promise to sell it Lanvin.

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Rachid Mohamed Rachid, chairman of the Qatari fund Mayhoola for Investments, and Sheikha Moza bint Nasser Al-Missned, mother of the current Emir of Qatar.

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