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Spotlight | Saudi Arabia
Riyadh ramps up efforts to conquer luxury sector

Saudi Arabia is trying to establish itself as a fully-fledged player in the luxury sector.
Saudi Arabia is trying to establish itself as a fully-fledged player in the luxury sector. © Studio Pachamama
Alongside China and South Korea, Saudi Arabia is one of the most dynamic luxury markets. It now hopes to convert rampant consumerism into buoyant business and make a name for itself in the sector. To that end, it is trying to build bridges with European countries, as well as major luxury groups, but with mixed results so far. [...]
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