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Over 300 articles

France
Steep influence: How much does a Léna Situations social media post cost?

The 26-year-old French influencer is a favourite with brands, despite lacklustre impact figures. [...]

Published on 14/12/2023 at 06:00 GMT Reading time 2 minutes

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Entourage

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Chopard
Dior
Hôtel Mahfouf
Instagram
La Samaritaine
La Station de Ski
Léna Mahfouf
Léna Situations
Loïc Prigent
Louis Vuitton
LVMH
Maison Skorpios
Mayhoola
Met Gala
Spotify
Swarovski
Valentino
Vestiaire Collective
Vogue
YouTube

Front Row | France
Ruben Cohen, influencer of influencers

As the luxury sector navigates a period of crisis, the influence and communications agency Follow is experiencing unprecedented growth. Co-founded by Ruben Cohen, the firm helps luxury brands target Gen Z consumers with the help of influencers - a service that requires total commitment from the agency's employees.

Subscribers only Entourage 21.11.2024

Ruben Cohen, co-founder of influence and PR agency Follow Group.

Spotlight | Italy
Prada and Miu Miu success lies partly in factory outlets

The success of Prada and Miu Miu, which are posting insolent growth while their competitors' results plummet, is based in part on production for factory outlets. Glitz.paris looks at how the Italian group is defying the crisis.

Subscribers only Houses 07.11.2024

A significant proportion of Prada's sales are made through factory outlets and outlet shops.

France
Virtual reality bags turn cities into bargain billboards

By using virtual imagery to place giant items in the streets of the world's capitals, luxury brands are filling spaces that are increasingly difficult to occupy in the real world, and for a better price.

Subscribers only Entourage 31.10.2024

France
Killer babies: the young but deadly criminals behind luxury world home-jackings

Aside from being increasingly involved in drug-related homicides, juvenile offenders are also proving ideal recruits for organisers of violent burglaries against luxury VIPs, from top executives to big brand heirs.

Free access Entourage 17.10.2024

France
Vinted vies in vain to lure luxury labels

Leading second-hand retail platform Vinted is keen to add luxury goods to its wares. Brands, however, remain reluctant to work with the online marketplace, in the name of preserving their image. But the downturn in consumer spending could leave luxury houses with little choice but to sign on.

Subscribers only Entourage 10.10.2024

Spotlight | United States
Condé Nast grapples with advertiser exodus as Prada and Dior flock elsewhere

The US media giant behind Vogue, Vanity Fair, GQ, Glamour and their numerous international editions has already made significant lay-offs and adopted a sweeping restructuring plan. The company now has an unprecedented withdrawal of advertisers to contend with.

Subscribers only Entourage 19.09.2024

Anna Wintour's ultra-smooth fringed bob and dark glasses have been part of the Paris Fashion Week landscape for years.

Front Row | France
Johanna Sebag, the communications specialist yearning for luxury clients

The founder of Dresscode, a PR agency specialised in ready-to-wear, has seen her client portfolio shrink. The communications veteran is having trouble, meanwhile, winning and retaining luxury goods accounts, despite the launch two years ago of a branch devoted to the sector.

Subscribers only Entourage 06.06.2024

Johanna Sebag, founder of the Dresscode press relations agency.

France
Former Karl Lagerfeld muse Baptiste Giabiconi lands lucrative partnerships

While the German fashion legend's estate remains blocked for tax reasons, one of his two main heirs, the model Baptiste Giabiconi, has secured a number of well-paid collaborations.

Subscribers only Entourage 25.04.2024

France
Luxury execs running scared from savvy Instagram attackers

Heirs, artistic directors and publicists from Europe's major luxury groups are drastically cutting back their output on Instagram due to being targeted by attackers.

Subscribers only Entourage 11.01.2024

Spotlight | France, United Kingdom
How much did LVMH invest in Phoebe Philo's new venture?

Phoebe Philo, formerly creative director of LVMH brand Celine, is launching her own label later this month. The French luxury giant played a central role - and invested handsomely - in the British designer's hotly anticipated comeback.

Subscribers only Houses 05.10.2023

LVMH played a central role in the long-awaited return of British designer Phoebe Philo.

France
Paris Fashion Week: the secret concierge service selling invites to big brand shows

To keep their most prized clients happy, luxury brands offer access to shows that those notables haven't otherwise been invited to, often for considerable sums. The practice is highly secretive, fuelled by invitation swapping between boutique managers.

Subscribers only Entourage 05.10.2023

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Set up email notifications for these topics

Chopard
Dior
Hôtel Mahfouf
Instagram
La Samaritaine
La Station de Ski
Léna Mahfouf
Léna Situations
Loïc Prigent
Louis Vuitton
LVMH
Maison Skorpios
Mayhoola
Met Gala
Spotify
Swarovski
Valentino
Vestiaire Collective
Vogue
YouTube

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