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Front Row | France
Shein lobbyist Fabrice Layer: luxury friend or foe?

Fabrice Layer, head of public affairs at Chinese fast-fashion giant Shein.
Fabrice Layer, head of public affairs at Chinese fast-fashion giant Shein. © Studio Pachamama
With the French government poised to introduce new regulation on fast fashion, Chinese giant Shein has Huawei's former head of public affairs, Fabrice Layer, fighting its cause. Shein may be the luxury sector's sworn enemy, but high-end brands have much to gain from its lobbying efforts. [...]
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