Spotlight | France
How LVMH secured its golden goals when co-producing Paris 2024's opening ceremony

Luxury giant LVMH has become the Paris 2024 organising committee's main partner for the opening ceremony.
Luxury giant LVMH has become the Paris 2024 organising committee's main partner for the opening ceremony. © Studio Pachamama
Not content with being one of the Olympic Games' premium sponsors, luxury giant LVMH has also become the Paris 2024 organising committee's main partner for the opening ceremony. This has led to tensions, including within the French government. [...]
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