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Front Row | France
Ruben Cohen, influencer of influencers

Ruben Cohen, co-founder of influence and PR agency Follow Group.
Ruben Cohen, co-founder of influence and PR agency Follow Group. © Studio Pachamama
As the luxury sector navigates a period of crisis, the influence and communications agency Follow is experiencing unprecedented growth. Co-founded by Ruben Cohen, the firm helps luxury brands target Gen Z consumers with the help of influencers - a service that requires total commitment from the agency's employees. [...]
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