00 days

00 hours

00 mins

00 secs

Special offer: -15%15% OFF your subscription

Consult our offers

Your account has been succesfully created.

EN FR

Scroll through edition

The Morning Brief
Log in

Password

Keep me logged in

Forgot your password?
Subscribe

Front Row
Running stories

Running stories
The greatest stories are told in chapters. Follow our long-term investigations delving into luxury's deepest secrets.
All Running stories

The geopolitics of fake goods
Houses

Jewellery sector's quest for clarity
Houses

The battle of the Bulgari heiresses
Families

Password

Keep me logged in

Forgot your password?
Over 300 articles

Front Row | France
Ruben Cohen, influencer of influencers

Ruben Cohen, co-founder of influence and PR agency Follow Group. © Studio Pachamama

As the luxury sector navigates a period of crisis, the influence and communications agency Follow is experiencing unprecedented growth. Co-founded by Ruben Cohen, the firm helps luxury brands target Gen Z consumers with the help of influencers - a service that requires total commitment from the agency's employees. [...]

Published on 21/11/2024 at 06:00 GMT Reading time 3 minutes

This article may be accessed by subscribers

In order to ensure high-quality and independent journalism, Glitz.paris relies solely on subscriptions from its readers, with no advertising, no events and no consulting work.

Several offers are available depending on your particular reading needs

Consult our offers

Do you want a free trial before subscribing?

Create your free account

Discover our work by making use of the following possibilities: daily newsletters, a selection of free articles, keyword alerts.

Do you want a free trial before subscribing?

create a free account

Read this article here:

Entourage

15% OFF your subscription

Special offer: Only -1d and 5h to take advantage of it

Consult our offers

This offer is open to all new subscribers and runs until 20/12/2024

Set up email notifications for these topics

Andy
AURA
Cover
Dior
European Digital Group
Follow Group
Instagram
Léna Situations
Louis Vuitton
LVMH
Made In
Mayadorable
Nathan Elmaleh
Paola Locatelli
Prada
Rubben Chiche
Ruben Cohen
Samuel Skalawski
Scroll
Vinted

Front Row | United States
Diet Prada founders switch to rich diet

The Instagram account Diet Prada was launched in 2014 by Tony Liu and Lindsey Schuyler and initially focused on exposing plagiarism in the fashion world. But it has put aside its activism, which some critics deemed selective, and now works with the big firms it once lambasted.

Subscribers only Entourage 12.12.2024

The Diet Prada account was launched in 2014 by Lindsey Schuyler and Tony Liu.

France
Vinted vies in vain to lure luxury labels

Leading second-hand retail platform Vinted is keen to add luxury goods to its wares. Brands, however, remain reluctant to work with the online marketplace, in the name of preserving their image. But the downturn in consumer spending could leave luxury houses with little choice but to sign on.

Subscribers only Entourage 10.10.2024

Front Row | France
Pat McGrath, the makeup maestro behind Vuitton's new cosmetics range

A permanent Fashion Week fixture, celebrity makeup artist Pat McGrath has also spent years consulting for LVMH brands, not least Louis Vuitton, for whom she designed its forthcoming makeup range.

Subscribers only Entourage 26.09.2024

Pat McGrath, head makeup artist for Louis Vuitton shows and campaigns.

Spotlight | United States
Condé Nast grapples with advertiser exodus as Prada and Dior flock elsewhere

The US media giant behind Vogue, Vanity Fair, GQ, Glamour and their numerous international editions has already made significant lay-offs and adopted a sweeping restructuring plan. The company now has an unprecedented withdrawal of advertisers to contend with.

Subscribers only Entourage 19.09.2024

Anna Wintour's ultra-smooth fringed bob and dark glasses have been part of the Paris Fashion Week landscape for years.

France
LVMH waging 'coffee table book' publishing offensive

The luxury giant is stepping up its involvement in publishing houses to produce prestigious and beautiful books for its brands.

Subscribers only Houses 12.09.2024

Spotlight | Europe, United States
Anti-fraud services and tax authorities target Instagram 'live' luxury sales

The rising numbers of Instagram accounts selling luxury bags, jewellery and clothing items are getting a close look from anti-fraud services on both sides of the Atlantic, as well as from tax authorities. In providing a distribution channel with little regulation, the app is being used by counterfeiting networks and money launderers alike.

Free access Entourage 22.02.2024

Fraud investigation services are closely monitoring sales of counterfeit luxury goods on Instagram.

France
Steep influence: How much does a Léna Situations social media post cost?

The 26-year-old French influencer is a favourite with brands, despite lacklustre impact figures.

Free access Entourage 14.12.2023

France
Inside Vestiaire Collective's contract with French influencer Léna Situations

Despite links with top luxury houses, France's most popular influencer wore only second-hand pieces at this year's Cannes Film Festival - and that was just one facet of her long-time partnership with Vestiaire Collective.

Subscribers only Entourage 15.06.2023

15% OFF your subscription

Special offer: Only -1d and 5h to take advantage of it

Consult our offers

This offer is open to all new subscribers and runs until 20/12/2024

Set up email notifications for these topics

Andy
AURA
Cover
Dior
European Digital Group
Follow Group
Instagram
Léna Situations
Louis Vuitton
LVMH
Made In
Mayadorable
Nathan Elmaleh
Paola Locatelli
Prada
Rubben Chiche
Ruben Cohen
Samuel Skalawski
Scroll
Vinted

Once registered, you will be notified by a short message on your computer or mobile phone as soon as a new edition of our publication or an alert is published. Stay informed anytime, anywhere!

Front Row | France
Ruben Cohen, influencer of influencers

This article may be accessed by subscribers

Do you want a free trial before subscribing?

Create your free account

create a free account

Set up email notifications for these topics

Front Row | United States
Diet Prada founders switch to rich diet

France
Vinted vies in vain to lure luxury labels

Front Row | France
Pat McGrath, the makeup maestro behind Vuitton's new cosmetics range

Spotlight | United States
Condé Nast grapples with advertiser exodus as Prada and Dior flock elsewhere

France
LVMH waging 'coffee table book' publishing offensive

Spotlight | Europe, United States
Anti-fraud services and tax authorities target Instagram 'live' luxury sales

France
Steep influence: How much does a Léna Situations social media post cost?

France
Inside Vestiaire Collective's contract with French influencer Léna Situations

Set up email notifications for these topics

About Glitz.paris

Subscription

Glitz.paris on social media

Indigo Publications' websites

About Glitz.paris

Subscription

Indigo Publications' websites

The geopolitics of fake goods

Jewellery sector's quest for clarity

The battle of the Bulgari heiresses

Front Row | France Ruben Cohen, influencer of influencers

This article may be accessed by subscribers

Do you want a free trial before subscribing?

Create your free account

create a free account

Set up email notifications for these topics

Front Row | United States Diet Prada founders switch to rich diet

France Vinted vies in vain to lure luxury labels

Front Row | France Pat McGrath, the makeup maestro behind Vuitton's new cosmetics range

Spotlight | United States Condé Nast grapples with advertiser exodus as Prada and Dior flock elsewhere

France LVMH waging 'coffee table book' publishing offensive

Spotlight | Europe, United States Anti-fraud services and tax authorities target Instagram 'live' luxury sales

France Steep influence: How much does a Léna Situations social media post cost?

France Inside Vestiaire Collective's contract with French influencer Léna Situations

Set up email notifications for these topics

About Glitz.paris

Subscription

Glitz.paris on social media

Indigo Publications' websites

Front Row | France
Ruben Cohen, influencer of influencers

Front Row | United States
Diet Prada founders switch to rich diet

France
Vinted vies in vain to lure luxury labels

Front Row | France
Pat McGrath, the makeup maestro behind Vuitton's new cosmetics range

Spotlight | United States
Condé Nast grapples with advertiser exodus as Prada and Dior flock elsewhere

France
LVMH waging 'coffee table book' publishing offensive

Spotlight | Europe, United States
Anti-fraud services and tax authorities target Instagram 'live' luxury sales

France
Steep influence: How much does a Léna Situations social media post cost?

France
Inside Vestiaire Collective's contract with French influencer Léna Situations