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Over 300 articles

France
Brands elbow for exposure in Netflix's Emily in Paris

Luxury labels are eager to cash in on the success of Netflix hit Emily in Paris. Some brands do make the product-placement cut, but others fail - despite offering generous sums for the privilege. [...]

Published on 19/01/2023 at 06:30 GMT Reading time 3 minutes

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Houses

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AMI
ARCOM
Chopard
CSA
Darren Star
Dior
Film Media
Guerlain
Jeremi Gorman
Lancôme
Launchmetrics
Longchamp
LVMH
Marilyn Fitoussi
Marques & Films
Mediametrie
Mustang Films & Products
Netflix
Nicolas Santi-Weil
Place to be Media
The Kooples

France
Emily in Paris keeps secret space for luxury products vying to feature in the Netflix hit

Fashion houses are lending a slew of clothes and accessories in the hope of seeing them appear in the hit US series Emily in Paris, with Netflix acquiring a secret building in the heart of the French capital to sort through them all.

Free access Entourage 27.06.2024

Front Row | United States
Jae Goodman, LVMH's new partner in brand content

LVMH has forged a partnership with former advertising executive Jae Goodman to set up a brand content production studio. The American has a number of Hollywood films to his name, but his clients to date have been far removed from the luxury sector.

Subscribers only Entourage 29.02.2024

South Korea, United States
What does Coupang have in store for Farfetch?

After its last-minute acquisition of Farfetch in December, the South Korean conglomerate wants to apply the online retail group's technical solutions to product placement, a fiercely competitive niche.

Subscribers only Entourage 11.01.2024

United Kingdom
'This is not a Magritte': Longchamp fights plagiarism lawsuit brought by rival Delvaux

Belgian leather goods brand Delvaux is suing Longchamp for plagiarism in the United Kingdom. The Richemont subsidiary claims to have sole reproduction rights to René Magritte's artwork and is accusing its French competitor of using his iconic pipes and clouds in an accessories range.

Subscribers only Houses 21.12.2023

France
Could Ana Girardot's friendship with Ami jeopardise her chances with Chanel?

Can one model for Ami while remaining a "friend of the house" at Chanel? That's the balancing act that actress Ana Girardot has been trying to pull off.

Subscribers only Houses 27.07.2023

France, United States
TAG Heuer reaps rewards of Barbie fever

With TAG Heuer ambassador Ryan Gosling starring as Ken in the Barbie movie, the LVMH-owned watch brand has scored a star appearance in this summer's most hyped film.

Subscribers only Houses 20.07.2023

France
Netflix France pursues product placement push with new series Fiasco

Netflix France doesn't have a dedicated product placement unit, like its US parent company. But the French streaming platform is building contracts with brands into every new series it makes, including its latest production, Fiasco.

Subscribers only Entourage 04.05.2023

France, United States
The Bureau producer set to shoot new series about fashion

Producer Alex Berger, whose company TOP developed the French spy series The Bureau, is about to start filming a new show centred on the fashion world.

Subscribers only Entourage 30.03.2023

France
Paris 2024 organisers bank on product placement to lure luxury sponsors

In a bid to persuade French luxury giants to sponsor the 2024 Olympic Games in Paris, the organising committee is offering tailored solutions quite unlike the banner ads favoured by the food industry and mass market brands.

Subscribers only Houses 23.03.2023

United Kingdom
Sephora's Clean leaves rivals green with envy - and plenty of questions

The criteria for Sephora giving certain products its "green" label, decided by the brand internally, are unknown. That lack of clarity has become problematic with the LVMH subsidiary's arrival in the UK, no longer subject to European regulations.

Subscribers only Entourage 16.03.2023

United States
Fashion houses roll out red carpet for Netflix stars at NY Fashion Week

Glitz.paris has learned that several fashion houses, especially American ones, are looking to strengthen their links with Netflix to gain more exposure.

Subscribers only Entourage 23.02.2023

United States
Ad nauseum? Netflix considers greater product placement to capitalise on Emily in Paris success

Having initially shunned adverts in its shows and films, Netflix is now considering new ways to hook up with advertisers.

Subscribers only Entourage 02.02.2023

France, Switzerland
Dior vs Panalpina: packaging error has €146m price tag

For failing to properly protect a series of leather Dior garments bound for Japan in 2014, Swiss freight forwarder Panalpina has been hit with a 20.7 billion yen (€146m) fine by its insurer Helvetia.

Subscribers only Houses 26.01.2023

France, Switzerland
The Nicolas Puech Foundation, a key player in the LVMH-Hermès war, changes focus

Nicolas Puech's Swiss foundation, which holds some of the Hermès shares swapped with LVMH in 2010, has changed its name and corporate purpose. But not its management.

Subscribers only Families 12.01.2023

Spotlight | France, United Kingdom
How LVMH poured €111m into Stella McCartney

Officially, French luxury giant LVMH and British designer Stella McCartney have been "partners" since 2019. In fact, they have strong financial links that have grown even closer in recent months.

Free access Houses 12.01.2023

The Arnault family, majority shareholders of LVMH and partners of Stella McCartney since 2019, flocked to her show at Paris Fashion Week on 2 October 2022.

France
Ex-Vogue France editor-in-chief Carine Roitfeld's family businesses

Carine Roitfeld, the former editor-in-chief of Vogue France, is working closely with Sheikha Moza Bint Nasser Al-Missned to organise an unprecedented fashion show marking the end of the 2022 FIFA World Cup in Qatar. Roitfeld, who now works as a consultant, has established a series of businesses run or owned by her children.

Subscribers only Houses 08.12.2022

France
French parliament finally lacing up lawmakers to lead luxury sector study group

France's parliamentary study group on luxury, the lower-house National Assembly's gateway to the sector, is set to choose its chairpersons.

Subscribers only Entourage 01.12.2022

Spotlight | Saudi Arabia
LVMH, Kering, Richemont and Rolex face off in Riyadh, luxury's new El Dorado

The last Arab country under-equipped in malls and luxury shops, Saudi Arabia is progressively opening its doors to perfumes, jewellery and cosmetics, under Crown Prince Mohammed bin Salman's guidance. The industry's biggest names are jockeying for position.

Free access Houses 27.10.2022

Set up email notifications for these topics

AMI
ARCOM
Chopard
CSA
Darren Star
Dior
Film Media
Guerlain
Jeremi Gorman
Lancôme
Launchmetrics
Longchamp
LVMH
Marilyn Fitoussi
Marques & Films
Mediametrie
Mustang Films & Products
Netflix
Nicolas Santi-Weil
Place to be Media
The Kooples

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