Spotlight | France
A pretty penny: Inside Chanel's lucrative brand ambassador contracts

The Belgian singer Angèle has had a brand ambassador contract with Chanel since 2020.
The Belgian singer Angèle has had a brand ambassador contract with Chanel since 2020. © Studio Pachamama
Brand ambassadorships have become a primary marketing tool for luxury houses, making such contracts very profitable for the stars who sign on. Glitz.paris has the lowdown on one such deal, between Chanel and the Belgian singer Angèle. [...]
Reading time 3 minutes

Read this article here:

Read also

Sign up for real-time alerts and be notified of new editions!  

Once registered, you will be notified by a short message on your computer or mobile phone as soon as a new edition of our publication or an alert is published. Stay informed anytime, anywhere!