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Running stories

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The greatest stories are told in chapters. Follow our long-term investigations delving into luxury's deepest secrets.
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Over 300 articles

United States
Louis Vuitton makes U-turn on NFTs

Its CEO declared a year ago that he was not interested in "selling virtual sneakers". But LVMH has now finally decided to enter the nascent market of non-fungible tokens (NFTs), digital assets linked to real objects. [...]

Published on 30/03/2023 at 06:00 GMT Reading time 2 minutes

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Houses

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Balenciaga
Bernard Arnault
Dior
Facebook
Gucci
Hermes
Instagram
Kenzo
Kering
Louis Vuitton
Mason Rothschild
Messenger
Meta
Pharrell Williams
Prada
Thom Browne
Tiffany & Co

Monaco
Trademark blow sets back Monaco firm's online casino dreams

At a time when the French government is considering legalising online casinos, Société des Bains de Mer, which manages gaming houses in Monaco and counts LVMH among its shareholders, has seen the development of its virtual casino projects hampered by a copyright issue.

Subscribers only Entourage 16.01.2025

United States
Christie's and Sotheby's gear up for crypto-auctions

With Donald Trump and his new adviser, the billionaire cryptocurrency champion Elon Musk, intending to facilitate the use of digital currencies, leading auctioneers like Christie's and Sotheby's are concerned about the problems that such measures may pose, not least in terms of money laundering.

Subscribers only Entourage 21.11.2024

Spotlight | Australia
Trial of celebrity crocodile ranger looms large for exotic skins heavyweight Hermès

Australian ranger Matt Wright, a key figure in crocodile farming, will be tried in early December for perverting the course of justice. His trial is having a knock-on effect on the entire crocodile farming sector, where leather goods brands Hermès and Louis Vuitton are the primary buyers.

Subscribers only Houses 26.10.2023

The trial of a crocodile egg hunter in Australia is likely to affect the entire crocodile farming sector, where Hermès and Louis Vuitton are major customers.

Spotlight | France, United States
Fantastic Mr. Luxe: Brands court Wes Anderson

Luxury houses are actively pursuing filmmaker Wes Anderson, revered by fashion fiends for his meticulously stylish output. One top luxury brand is on the verge of signing the American director to a lucrative contract.

Free access Houses 28.09.2023

American filmmaker Wes Anderson is being courted by the big names in luxury.

France
Richemont and LVMH not in clover as fresh legal battles blossom

After clashing first over the use of the Vendôme name, and then over the poaching of managers and, potentially, of trade secrets, luxury giants Richemont and LVMH are now squaring off over the intellectual copyright of a range of clover-shaped jewellery.

Free access Houses 06.07.2023

France
Saint-Tropez beaches partner with luxury brands

In the wake of the Indie Beach-Jacquemus partnership announced on 14 June, nearly all the beaches along Pampelonne - the French stretch of sand that links Saint-Tropez to Ramatuelle - have also teamed up with luxury brands.

Subscribers only Houses 29.06.2023

France
Bureau Betak, Karla Otto shareholders put former Kenzo home on market at record price in Paris

Having relocated to Milan, Isabelle and Olivier Chouvet, founders of The Independents group that owns Bureau Betak and Karla Otto, have put their huge Paris house on the market - a home previously owned by designer Kenzo Takada.

Subscribers only Families 25.05.2023

United States
Balenciaga ad scandal aftermath: Kering licks its wounds while Nicholas Des Jardins whips up new work

Despite a carefully orchestrated bid for redemption by Balenciaga's artistic director, the brand is struggling to recover after the controversy over its ads featuring children and bondagewear harmed sales. Meanwhile, the studio that designed the contentious campaign has landed several new projects with Condé Nast magazines.

Subscribers only Entourage 13.04.2023

Spotlight | France
Vuitton vs Bonpoint, the babywear wars

Louis Vuitton quietly launched its first line of luxury baby clothing, "Naissance", in early March, putting it in direct competition with market leader Bonpoint. Worse for the Descours family-owned brand, Vuitton is rocking the high-end babywear cradle with a former Bonpoint stalwart.

Subscribers only Houses 13.04.2023

Louis Vuitton's new 'Naissance' range will compete with Bonpoint, a long-established leader in luxury clothing for children.

Italy, United States
Gucci secures IP rights for its digital goods

To avert the risk of potential rights disputes over the non-fungible tokens (NFTs) associated with its products, Kering brand Gucci is now registering trademarks for all of its items of clothing and accessories in two forms.

Subscribers only Houses 13.04.2023

Spotlight | France
Beyond NFTs, Chanel and Vuitton work on more strategic blockchain uses

While the luxury giants launch virtual products via blockchain-based NFTs with great fanfare, they are experimenting behind the scenes with more strategic applications for the same technology, including tools for tracing their products' composite materials.

Subscribers only Entourage 06.04.2023

Chanel has been working for months on a major project grounded in blockchain technology.

United States
Vuitton among brands in dogged fight against US First Amendment

LVMH, along with the American Intellectual Property Law Association, wants the US Supreme Court to restrict the scope of the First Amendment after a 15-year battle spurred by... dog toys. Is the luxury giant barking up the wrong tree?

Subscribers only Houses 23.03.2023

United States
New York security guard lawsuit mars Louis Vuitton's '200 Trunks' exhibition

Staff of the firm handling security for the New York edition of Vuitton's travelling show are demanding their due, saying their employer forced them to work overtime unpaid.

Subscribers only Entourage 23.03.2023

France
Intellectual property trial not in the bag for Hermès's Birkin

While Hermès has for now always managed to defend the intellectual property of its Birkin bag against counterfeiters, the leather goods group will face an unprecedented challenge in May.

Subscribers only Houses 16.03.2023

France
Soaring electricity prices hit production chains at Vuitton and Chanel

The Velcorex group, which supplies Chanel's tweed and Louis Vuitton's monogrammed canvas, has been hit hard by rising gas and electricity prices.

Subscribers only Entourage 09.03.2023

Spotlight | France, South Korea
K-pop stars rise to the top of the fashion world charts

South Korea's pop stars are in huge demand as brand ambassadors for major fashion labels. Behind them are the powerful talent agencies negotiating their lucrative contracts - and millions of dollars in support from their own government.

Free access Entourage 02.03.2023

China, France
Credible fakes pose real problems for Hermès

For just a few thousand euros, a discreet Chinese retailer has been providing the French brand's demanding customers with fake Birkin and Kelly bags that are nearly identical to the originals.

Subscribers only Houses 23.02.2023

France
Louis Vuitton purchases a third of Pharrell Williams's time

Pharrell Williams has been appointed to succeed Virgil Abloh as Louis Vuitton's artistic director, signing a contract with very particular conditions that allow the rapper to keep running his own companies and honouring his community commitments.

Free access Houses 23.02.2023

Europe
Noses seeking sweet smell of success from perfume brands

Perfume-creators are trying to earn recognition for the role they play by way of a professional association - a move causing a bit of a stink with the big brands.

Subscribers only Entourage 19.01.2023

France
Faux war rages on leather and fur front among LVMH, Kering, Chanel and Hermès

To make good on their countless environmental commitments, luxury giants are furiously seeking out substitute leathers and furs for their bags and coats. Their quest has turned into a pitched battle centred on a handful of subcontractors and specialised start-ups.

Free access Houses 13.10.2022

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