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Saudi Arabia, Switzerland
How Chopard is unseating Mouawad, longstanding jeweller of the Saudi royal court

While scandal rages in Brasilia over Chopard jewellery that Saudi Crown Prince Mohammed bin Salman gifted to former president Jair Bolsonaro, the pieces in question show how the Swiss jeweller is earning pride of place with Riyadh's royals, as the Scheufele family slowly supplants its Mouawad archrivals. [...]

Published on 20/04/2023 at 06:00 GMT Reading time 2 minutes

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Houses

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Al Fardan
Alfardan Group
Attar
Attar United
Caroline Scheufele
Chopard
Dior
Honayda Serafi
Jair Bolsonaro
Karl-Friedrich Scheufele
Mohammed Al Turki
Mohammed bin Salman
Mouawad
Sara bint Mashour Al Saud
Scheufele
Thierry Frémaux

Front Row | Saudi Arabia
The Attars, Riyadh's luxury moguls

The Attar merchant dynasty from Mecca has used its dominant position in airport handling services to win concession after concession from Western jewellers and watchmakers in Saudi Arabia. In an otherwise depressed luxury goods market, the country is a rare source of growth for western brands.

Subscribers only Entourage 03.10.2024

The Attars, a merchant dynasty from Mecca.

Spotlight | Saudi Arabia
Riyadh ramps up efforts to conquer luxury sector

Alongside China and South Korea, Saudi Arabia is one of the most dynamic luxury markets. It now hopes to convert rampant consumerism into buoyant business and make a name for itself in the sector. To that end, it is trying to build bridges with European countries, as well as major luxury groups, but with mixed results so far.

Subscribers only Entourage 02.11.2023

Saudi Arabia is trying to establish itself as a fully-fledged player in the luxury sector.

Spotlight | France, Switzerland
Madagascar sapphire mine exposes jewellery firms' hollow 'ethical' claims

All the luxury groups, from Richemont to LVMH, have made traceability commitments for their coloured stone jewellery. But the realities of a market concentrated in a handful of countries make credible certification impossible. Glitz.paris looks into the situation in Madagascar, the epicentre of the sapphire business.

Subscribers only Houses 11.05.2023

In the absence of a proper traceability system, jewellers have come up with charters of good conduct to try to respond to their customers' concerns.

Spotlight | Saudi Arabia, Switzerland
The secret negotiations paving the way for Richemont's rise in Saudi Arabia

Just as major luxury brands are jostling for a foothold in the coveted Saudi market, Swiss giant Richemont has signed a major agreement in the country. The contract opens the door to the local market, as well as offering an opportunity to tap into the stream of wealthy visitors making Hajj pilgrimages to the kingdom.

Subscribers only Houses 27.04.2023

Swiss group Richemont will open a TimeVallée shop at a strategic location in Saudi Arabia.

Italy
Family office of Sheikha Moza's luxury adviser loses two key associates

The Egyptian financier Rachid Mohamed Rachid manages Mayhoola, the Qatari royal investment fund that owns Valentino and Balmain. He also runs his own luxury-focused family office on the side, Alsara Investment Group, which has just lost two high-calibre associates.

Free access Families 27.04.2023

Qatar, Saudi Arabia
Sheikha Moza vs Princess Sara: Luxury battle royal between Doha and Riyadh

Overshadowed by the many events organised by Qatar during the football World Cup, Saudi authorities are trying to make up for lost time in the luxury sector, slated to be one of Saudi Arabia's main drivers of development alongside tourism.

Subscribers only Entourage 05.01.2023

United Kingdom
Mouawad Group to set up shop on Buckingham Palace's doorstep

Lebanese jeweller Mouawad, a long-standing supplier to the Saudi and Bahraini royal courts, is already firmly established in Switzerland and is now quietly setting up a UK outpost, right in front of London's royal residence.

Free access Houses 03.11.2022

On our other sites

The advisers helping turn MbS into a cinema mogul

After having promised to invest massively in Saudi Arabia's culture and historical heritage, Prince Mohammed bin Salman has begun a second attempt to get into the Hollywood hall of fame. The first, which began during the Trump presidency, just before the murder of Washington Post columnist Jamal Khashoggi, flopped.

Free access International Dealmaking Intelligence Online 28.12.2021

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Al Fardan
Alfardan Group
Attar
Attar United
Caroline Scheufele
Chopard
Dior
Honayda Serafi
Jair Bolsonaro
Karl-Friedrich Scheufele
Mohammed Al Turki
Mohammed bin Salman
Mouawad
Sara bint Mashour Al Saud
Scheufele
Thierry Frémaux

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Saudi Arabia, Switzerland
How Chopard is unseating Mouawad, longstanding jeweller of the Saudi royal court

This article may be accessed by subscribers

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create a free account

Set up email notifications for these topics

Front Row | Saudi Arabia
The Attars, Riyadh's luxury moguls

Spotlight | Saudi Arabia
Riyadh ramps up efforts to conquer luxury sector

Spotlight | France, Switzerland
Madagascar sapphire mine exposes jewellery firms' hollow 'ethical' claims

Spotlight | Saudi Arabia, Switzerland
The secret negotiations paving the way for Richemont's rise in Saudi Arabia

Italy
Family office of Sheikha Moza's luxury adviser loses two key associates

Qatar, Saudi Arabia
Sheikha Moza vs Princess Sara: Luxury battle royal between Doha and Riyadh

United Kingdom
Mouawad Group to set up shop on Buckingham Palace's doorstep

The advisers helping turn MbS into a cinema mogul

Set up email notifications for these topics

About Glitz.paris

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Glitz.paris on social media

Indigo Publications' websites

About Glitz.paris

Subscription

Indigo Publications' websites

Hermès heirs at odds

The geopolitics of fake goods

Jacquemus, season 2

Saudi Arabia, Switzerland How Chopard is unseating Mouawad, longstanding jeweller of the Saudi royal court

This article may be accessed by subscribers

Do you want a free trial before subscribing?

Create your free account

create a free account

Set up email notifications for these topics

Front Row | Saudi Arabia The Attars, Riyadh's luxury moguls

Spotlight | Saudi Arabia Riyadh ramps up efforts to conquer luxury sector

Spotlight | France, Switzerland Madagascar sapphire mine exposes jewellery firms' hollow 'ethical' claims

Spotlight | Saudi Arabia, Switzerland The secret negotiations paving the way for Richemont's rise in Saudi Arabia

Italy Family office of Sheikha Moza's luxury adviser loses two key associates

Qatar, Saudi Arabia Sheikha Moza vs Princess Sara: Luxury battle royal between Doha and Riyadh

United Kingdom Mouawad Group to set up shop on Buckingham Palace's doorstep

The advisers helping turn MbS into a cinema mogul

Set up email notifications for these topics

About Glitz.paris

Subscription

Glitz.paris on social media

Indigo Publications' websites

Saudi Arabia, Switzerland
How Chopard is unseating Mouawad, longstanding jeweller of the Saudi royal court

Front Row | Saudi Arabia
The Attars, Riyadh's luxury moguls

Spotlight | Saudi Arabia
Riyadh ramps up efforts to conquer luxury sector

Spotlight | France, Switzerland
Madagascar sapphire mine exposes jewellery firms' hollow 'ethical' claims

Spotlight | Saudi Arabia, Switzerland
The secret negotiations paving the way for Richemont's rise in Saudi Arabia

Italy
Family office of Sheikha Moza's luxury adviser loses two key associates

Qatar, Saudi Arabia
Sheikha Moza vs Princess Sara: Luxury battle royal between Doha and Riyadh

United Kingdom
Mouawad Group to set up shop on Buckingham Palace's doorstep