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Spotlight | Saudi Arabia, Switzerland
The secret negotiations paving the way for Richemont's rise in Saudi Arabia

Swiss group Richemont will open a TimeVallée shop at a strategic location in Saudi Arabia.
Swiss group Richemont will open a TimeVallée shop at a strategic location in Saudi Arabia. © Studio Pachamama
Just as major luxury brands are jostling for a foothold in the coveted Saudi market, Swiss giant Richemont has signed a major agreement in the country. The contract opens the door to the local market, as well as offering an opportunity to tap into the stream of wealthy visitors making Hajj pilgrimages to the kingdom. [...]
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