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Spotlight | France, Italy, Mongolia
Chanel quietly grabs more Mongolian cashmere by the horns

Chanel secures its cashmere supplies by investing in Mongolia, where the finest wool is produced.
Chanel secures its cashmere supplies by investing in Mongolia, where the finest wool is produced. © Studio Pachamama
In the face of increasing competition from affordable luxury brands for cashmere products, Chanel has been discreetly working to buy out cashmere assets in Mongolia, where the fine wool is produced. To soften cashmere's troubling environmental reputation, Chanel has employed specialised consultants. [...]
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