Spotlight | United States
LVMH's mystery projects on Rodeo Drive

The former Luxe Rodeo Drive Hotel is to become a gigantic Louis Vuitton shop.
The former Luxe Rodeo Drive Hotel is to become a gigantic Louis Vuitton shop. © Studio Pachamama
A year after the French luxury giant was forced to abandon plans for a Cheval Blanc hotel in Beverly Hills, LVMH has launched a new project, behind the facade of a holding company, to renovate the historic Luxe Rodeo Drive Hotel's former premises. [...]
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