European Union
Brussels nixes LVMH bid to trademark flagship slogan

The European Union Intellectual Property Office has dismissed the luxury giant's attempts to protect a three-word phrase that formed the backbone of a massive marketing campaign. [...]
Reading time 2 minutes

Read this article here:

15% OFF your subscription

Special offer: Only 21d and 16h to take advantage of it

Consult our offers

This offer is open to all new subscribers and runs until 16/05/2025

15% OFF your subscription

Special offer: Only 21d and 16h to take advantage of it

Consult our offers

This offer is open to all new subscribers and runs until 16/05/2025

Sign up for real-time alerts and be notified of new editions!  

Once registered, you will be notified by a short message on your computer or mobile phone as soon as a new edition of our publication or an alert is published. Stay informed anytime, anywhere!