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Inside LVMH's spirited drive to pre-empt Trump's looming alcohol tariffs

The French luxury goods giant, badly stung by US trade barriers raised in 2019, acted to protect its ailing wine and liquor interests well before Donald Trump's election to a second term of office. Hiking tariffs on a range of imports, including alcoholic drinks, was a pillar of the US president-elect's campaign platform. [...]
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