Spotlight | France
The hidden costs of Hermès's model of orchestrated ultra-exclusivity

Hermès does all it can to ensure its most iconic models remain in short and much sought-after supply.
Hermès does all it can to ensure its most iconic models remain in short and much sought-after supply. © Studio Pachamama
Hermès, which is due to unveil its 2024 results tomorrow, is weathering the crisis in the luxury goods sector much better than its competitors, thanks in particular to its business model, which is based on the rarity of its bags. But the downside of this model, which requires the group to keep a close eye on both its sales staff and its customers, is not reflected in the figures, even though it requires ever greater resources. [...]
Reading time 4 minutes Léo Durin, Noëmie Leclercq

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