00 days
00 hours
00 mins
00 secs
Special offer: -15%15% OFF your subscription
Consult our offers
Your account has been succesfully created.
EN FR
Scroll through edition

Spotlight | France
The hidden costs of Hermès's model of orchestrated ultra-exclusivity

Read this article in our running story
“Brands brave the Wild West of the second-hand market”
France, United Kingdom, United States

Brands brave the Wild West of the second-hand market

The second-hand market is exploding, leaving the luxury sector with a new battle on its hands. Between platforms that lack transparency, counterfeits that are impossible to detect and brands that are scrambling to regain control, the absence of regulation is benefiting the most agile.But with the luxury sector in the grips of a crisis, brands are less and less willing to see second-hand platforms reap the profits from reselling their products. Beyond its eco-credentials, preloved fashion also shifts the parameters of prestige: luxury houses have long made scarcity a strategy, but today the rarest pieces are not necessarily found in their boutiques. [...]
Hermès does all it can to ensure its most iconic models remain in short and much sought-after supply.
Hermès does all it can to ensure its most iconic models remain in short and much sought-after supply. © Studio Pachamama
Hermès, which is due to unveil its 2024 results tomorrow, is weathering the crisis in the luxury goods sector much better than its competitors, thanks in particular to its business model, which is based on the rarity of its bags. But the downside of this model, which requires the group to keep a close eye on both its sales staff and its customers, is not reflected in the figures, even though it requires ever greater resources. [...]
Reading time 4 minutes Léo Durin, Noëmie Leclercq

Read this article here:

Houses
Read this article in our running story
“Brands brave the Wild West of the second-hand market”
France, United Kingdom, United States

Brands brave the Wild West of the second-hand market

The second-hand market is exploding, leaving the luxury sector with a new battle on its hands. Between platforms that lack transparency, counterfeits that are impossible to detect and brands that are scrambling to regain control, the absence of regulation is benefiting the most agile.But with the luxury sector in the grips of a crisis, brands are less and less willing to see second-hand platforms reap the profits from reselling their products. Beyond its eco-credentials, preloved fashion also shifts the parameters of prestige: luxury houses have long made scarcity a strategy, but today the rarest pieces are not necessarily found in their boutiques. [...]

15% OFF your subscription

Special offer: Only 14d and 19h to take advantage of it

Consult our offers

This offer is open to all new subscribers and runs until 25/07/2025

Set up keyword notifications

Read also

15% OFF your subscription

Special offer: Only 14d and 19h to take advantage of it

Consult our offers

This offer is open to all new subscribers and runs until 25/07/2025

Set up keyword notifications

  1.  Home  
  2.  Houses 
  3.  The hidden costs of Hermès's model of orchestrated ultra-exclusivity 

Sign up for real-time alerts and be notified of new editions!  

Once registered, you will be notified by a short message on your computer or mobile phone as soon as a new edition of our publication or an alert is published. Stay informed anytime, anywhere!