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The greatest stories are told in chapters. Follow our long-term investigations delving into luxury's deepest secrets.
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Over 900 articles

United States
Hermès ramps up its defences as copycat bags continue to crop up stateside

Read this article in our running story

“The geopolitics of fake goods”

Europe, Hong Kong, Russia, Turkey

The geopolitics of fake goods

The counterfeit market has exploded in recent years, from fake Hermès Birkins to fake Chanel 2.55s, fake luxury trainers to fake Rolex watches. Thanks in part to the internet, but first and foremost to the current global geopolitical situation, the quality of counterfeit luxury goods is improving - to the extent that even experts have a hard time distinguishing real from fake. Moreover, the networks trafficking fakes between Paris, Hong Kong, Ankara and Moscow are becoming better organised. [...]

A few months after Walmart released its 'Wirkin' bag, Hermès is seeking to counterattack in the US. [...]

Published on 27/02/2025 at 05:00 GMT Noëmie Leclercq

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Houses

Read this article in our running story

“The geopolitics of fake goods”

Europe, Hong Kong, Russia, Turkey

The geopolitics of fake goods

Set up email notifications for these topics

Axel Dumas
Century 21
Gucci
Hermes
Isabelle Guillot
Kering
Lord & Taylor
Nicolas Martin
Sam's Club
Walmart

European Union, France
Steve Madden 'dupes' case heads to EU court of justice

Louis Vuitton launched legal proceedings in France against the fast-fashion brand known for its cheap copies of designer goods. But given Steve Madden operates throughout Europe, a French judge has referred the matter to the EU's top court to determine jurisdiction.

Free access Houses 20.03.2025

Front Row | France, United States
Vidyuth Srinivasan automated the fight against fakes

Srinivasan has developed technology that can authenticate luxury goods with a high level of accuracy. His tool is widely used by second-hand platforms, and some even outsource their entire counterfeiting checks to his firm Entrupy.

Subscribers only Entourage 13.03.2025

Led by engineer Vidyuth Srinivasan, Entrupy uses AI to help authenticate luxury goods.

France
Hermès scores small victory in battle against scarf knock-offs

The brand's iconic silk scarves are much easier and cheaper to replicate than its Birkin and Kelly bags and are thus frequently copied.

Subscribers only Houses 06.03.2025

France, United States
Luxury sector struggles to rid Instagram of counterfeiters

Instagram has become indispensable to the luxury sector, but its owner, Mark Zuckerberg's Meta group, largely ignores companies' complaints about the widespread use of the platform by counterfeiters.

Free access Entourage 06.03.2025

France
At Kering, the fight against money laundering falls to sales staff

Sales staff at Kering's stable of luxury brands are responsible for identifying buyers with potentially problematic revenue sources. They do so with a client monitoring app provided by the group.

Subscribers only Houses 27.02.2025

Front Row | France, Turkey
Cumali Demirci, the counterfeiter thumbing his nose at Hermès

Like the brand whose iconic bags he knocks off, the Turkish-based manufacturer of fake Birkins and Kellys has waiting lists and an Instagram account, and is giving the luxury house's legal department a hard time.

Subscribers only Entourage 20.02.2025

Turkish national Cumali Demirci is taking advantage of the lax attitude the authorities in Ankara have adopted towards counterfeiting.

Spotlight | France
Exotic skins sector disrupted by Hermès's surplus stock

Hermès's super secretive precious skins division is facing a major problem hitherto kept under wraps: its stocks of lower quality skins have skyrocketed, forcing the company to go to great lengths to get rid of them.

Subscribers only Houses 09.01.2025

Hermès's precious skins division is facing a major problem: its stocks of lower quality skins have skyrocketed.

France
Designer sues Hermès for stealing ideas

A designer who twice applied unsuccessfully for a job at Hermès accuses the company of stealing two of his belt buckle designs.

Subscribers only Houses 24.10.2024

Spotlight | Europe, United States
Anti-fraud services and tax authorities target Instagram 'live' luxury sales

The rising numbers of Instagram accounts selling luxury bags, jewellery and clothing items are getting a close look from anti-fraud services on both sides of the Atlantic, as well as from tax authorities. In providing a distribution channel with little regulation, the app is being used by counterfeiting networks and money launderers alike.

Free access Entourage 22.02.2024

Fraud investigation services are closely monitoring sales of counterfeit luxury goods on Instagram.

France
Marseille court unpacks Hermès handbag markups

A French court has aired its estimate of Hermès's margins on its top bags in a counterfeit goods ruling.

Subscribers only Houses 15.02.2024

Europe, France
Counterfeiters hone in on luxury

European customs authorities have recorded a significant decrease in seizures of counterfeit products. But while the number of seizures has dropped, the value of products seized is steadily increasing, as counterfeiters shift their focus to luxury products.

Subscribers only Entourage 14.12.2023

France
Intellectual property trial not in the bag for Hermès's Birkin

While Hermès has for now always managed to defend the intellectual property of its Birkin bag against counterfeiters, the leather goods group will face an unprecedented challenge in May.

Subscribers only Houses 16.03.2023

China, France
Credible fakes pose real problems for Hermès

For just a few thousand euros, a discreet Chinese retailer has been providing the French brand's demanding customers with fake Birkin and Kelly bags that are nearly identical to the originals.

Subscribers only Houses 23.02.2023

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Axel Dumas
Century 21
Gucci
Hermes
Isabelle Guillot
Kering
Lord & Taylor
Nicolas Martin
Sam's Club
Walmart

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United States
Hermès ramps up its defences as copycat bags continue to crop up stateside

The geopolitics of fake goods

This article may be accessed by subscribers

Do you want a free trial before subscribing?

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create a free account

The geopolitics of fake goods

Set up email notifications for these topics

European Union, France
Steve Madden 'dupes' case heads to EU court of justice

Front Row | France, United States
Vidyuth Srinivasan automated the fight against fakes

France
Hermès scores small victory in battle against scarf knock-offs

France, United States
Luxury sector struggles to rid Instagram of counterfeiters

France
At Kering, the fight against money laundering falls to sales staff

Front Row | France, Turkey
Cumali Demirci, the counterfeiter thumbing his nose at Hermès

Spotlight | France
Exotic skins sector disrupted by Hermès's surplus stock

France
Designer sues Hermès for stealing ideas

Spotlight | Europe, United States
Anti-fraud services and tax authorities target Instagram 'live' luxury sales

France
Marseille court unpacks Hermès handbag markups

Europe, France
Counterfeiters hone in on luxury

France
Intellectual property trial not in the bag for Hermès's Birkin

China, France
Credible fakes pose real problems for Hermès

Set up email notifications for these topics

About Glitz

Subscription

Glitz on social media

Indigo Publications' websites

About Glitz

Subscription

Indigo Publications' websites

Brands brave the Wild West of the second-hand market

Jewellery sector's quest for clarity

The geopolitics of fake goods

United States Hermès ramps up its defences as copycat bags continue to crop up stateside

The geopolitics of fake goods

This article may be accessed by subscribers

Do you want a free trial before subscribing?

Create your free account

create a free account

The geopolitics of fake goods

Set up email notifications for these topics

European Union, France Steve Madden 'dupes' case heads to EU court of justice

Front Row | France, United States Vidyuth Srinivasan automated the fight against fakes

France Hermès scores small victory in battle against scarf knock-offs

France, United States Luxury sector struggles to rid Instagram of counterfeiters

France At Kering, the fight against money laundering falls to sales staff

Front Row | France, Turkey Cumali Demirci, the counterfeiter thumbing his nose at Hermès

Spotlight | France Exotic skins sector disrupted by Hermès's surplus stock

France Designer sues Hermès for stealing ideas

Spotlight | Europe, United States Anti-fraud services and tax authorities target Instagram 'live' luxury sales

France Marseille court unpacks Hermès handbag markups

Europe, France Counterfeiters hone in on luxury

France Intellectual property trial not in the bag for Hermès's Birkin

China, France Credible fakes pose real problems for Hermès

Set up email notifications for these topics

About Glitz

Subscription

Glitz on social media

Indigo Publications' websites

United States
Hermès ramps up its defences as copycat bags continue to crop up stateside

European Union, France
Steve Madden 'dupes' case heads to EU court of justice

Front Row | France, United States
Vidyuth Srinivasan automated the fight against fakes

France
Hermès scores small victory in battle against scarf knock-offs

France, United States
Luxury sector struggles to rid Instagram of counterfeiters

France
At Kering, the fight against money laundering falls to sales staff

Front Row | France, Turkey
Cumali Demirci, the counterfeiter thumbing his nose at Hermès

Spotlight | France
Exotic skins sector disrupted by Hermès's surplus stock

France
Designer sues Hermès for stealing ideas

Spotlight | Europe, United States
Anti-fraud services and tax authorities target Instagram 'live' luxury sales

France
Marseille court unpacks Hermès handbag markups

Europe, France
Counterfeiters hone in on luxury

France
Intellectual property trial not in the bag for Hermès's Birkin

China, France
Credible fakes pose real problems for Hermès