France
The Swiss, the German and the Frenchman - Brioni's Cannes cock-up

The favourite tailor of the Hollywood stars naturally took advantage of the Cannes film festival to invite its most prestigious clients to the seafront. But the plan went badly wrong. [...]

Published on 29/05/2025 at 05:00 GMT Reading time 2 minutes Léo Durin

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Houses

Front Row | France, Italy
Sao Bheekharry, the Brioni master tailor at the beck and call of François-Henri Pinault

As one of the most experienced tailors at the Italian menswear brand, a Kering subsidiary, Bheekharry is regularly called upon by the luxury group's CEO, Pinault. Yet that more personal role can often prove more than a little demanding.

Subscribers only Houses 05.06.2025

Sao Bheekharry, who is often busy repairing François-Henri Pinault's suits, even during the Cannes Film Festival.

France
Gucci makes space for Brioni in its future Paris megastore

The tailor Brioni will move into the former Le Castiglione restaurant in Paris by 2026. The premises are part of a giant complex that will house the Gucci megastore, not far from Place Vendôme.

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France, United States
Brioni counts Donald Trump and Bruno Le Maire among loyal customers

The US president-elect has spent a pretty penny over the years at the storied Italian menswear house.

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Italy
Kering lauds Brioni's turnaround despite struggles

The luxury giant published its annual results on 8 February, applauding a "turnaround" at Brioni. But Glitz.paris understands that the Roman tailor's situation remains precarious.

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Italy
Luxury goods and government battle to save Italian fashion expertise

Faced with a shortage of labour and the country's economic situation, luxury brands are forging more and more public-private partnerships to maintain their exclusive Italian know-how. But the results to date have been far from conclusive.

Subscribers only Houses 02.11.2023

Italy
How Kering is trying to ease tensions at luxury menswear subsidiary Brioni

After a decade of redundancies and the ensuing conflict between management and trade unions, workers at Italian suitmaker Brioni have reached an agreement on working hours, thus paving the way for increased production.

Free access Houses 01.06.2023

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