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Running stories

Running stories
The greatest stories are told in chapters. Follow our long-term investigations delving into luxury's deepest secrets.
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Jacquemus, season 2
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Hermès heirs at odds
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Over 300 articles

Louis Vuitton

Louis Vuitton is a French luxury leather goods and ready-to-wear brand founded in 1854 in Paris by trunk-maker Louis Vuitton. It was the first brand owned by LVMH group. Pietro Beccari has been its CEO since February 2023.

Spotlight | France, Middle East
Luxury giants change their tune on French rap

Having long snubbed French rappers in favour of their American counterparts with bigger audiences, luxury brands are now forced to ingratiate themselves with certain artists as they become indisputably influential.

Free access Entourage 15.06.2023

Luxury houses are now being forced to get closer to certain French rappers, such as Orelsan, Gims and SCH.

Monaco
Dior muse Beatrice Borromeo fails in bid to have her 'market value' recognised

Borromeo, a Dior brand ambassador and daughter-in-law of Princess Caroline of Monaco, has been fighting French magazine Gala for three years, accusing it of damaging her "market value" by associating her with "mid-range" brands. But the Versailles Court of Appeal has just ruled against her.

Subscribers only Entourage 01.06.2023

France, United States
Luxury brands turn to temp agencies as search for sales staff grows desperate

Already struggling to recruit qualified factory workers, luxury houses are now having a hard time finding staff for their boutiques.

Subscribers only Houses 01.06.2023

France
Galeries Lafayette property plight plot thickens in Paris's Marais district

The department store group is pressing ahead in its fight to convert two of its buildings in historic central Paris into high-end shops. But it is up against local authorities increasingly concerned about luxury groups buying buildings and letting them decay so they can demolish them.

Subscribers only Houses 25.05.2023

France, Italy
Gucci goes for broke with men's ready-to-wear

As Glitz.paris understands it, the recent revival of interest in Gucci is due in part to men's ready-to-wear, particularly in France.

Subscribers only Houses 25.05.2023

France
Brigitte Macron's penchant for LVMH irks French luxury industry

French President Emmanuel Macron's wife flaunts her unabashed taste for LVMH brands - and Louis Vuitton in particular - to the dismay of rival houses, who long to see the first lady touting the full breadth of French luxury's wares, ambassador-style.

Free access Entourage 11.05.2023

France
Who is running private sales for Dior and Chanel?

Private sales have become a permanent fixture of luxury houses' business models; guests feel honoured to attend while the houses use them to get rid of unsold stock.

Subscribers only Entourage 11.05.2023

South Korea
LVMH deploys diplomatic touch in Seoul

The luxury giant is relying on France's diplomatic corps to help develop Dior, Vuitton and other LVMH brands in South Korea, a pivotal element of the very strategic Asian luxury market. The Bernard Arnault-led group is also cultivating relationships with South Korean authorities.

Subscribers only Houses 04.05.2023

France
Fondation Louis Vuitton privatised for behind-the-scenes visit from Emmanuel and Brigitte Macron

Visitors to Paris's Fondation Louis Vuitton must have been surprised to find themselves shown the exit early on 21 April.

Subscribers only Houses 04.05.2023

France, United States
Alexandre Arnault, the man behind Jay-Z's return to the stage

Heading up his family's business empire in New York, Alexandre Arnault, an executive vice president at Tiffany & Co, also plays ambassador to US stars, particularly in the highly sought-after world of rappers.

Subscribers only Entourage 20.04.2023

Spotlight | France
Vuitton vs Bonpoint, the babywear wars

Louis Vuitton quietly launched its first line of luxury baby clothing, "Naissance", in early March, putting it in direct competition with market leader Bonpoint. Worse for the Descours family-owned brand, Vuitton is rocking the high-end babywear cradle with a former Bonpoint stalwart.

Subscribers only Houses 13.04.2023

Louis Vuitton's new 'Naissance' range will compete with Bonpoint, a long-established leader in luxury clothing for children.

Spotlight | France
Beyond NFTs, Chanel and Vuitton work on more strategic blockchain uses

While the luxury giants launch virtual products via blockchain-based NFTs with great fanfare, they are experimenting behind the scenes with more strategic applications for the same technology, including tools for tracing their products' composite materials.

Subscribers only Entourage 06.04.2023

Chanel has been working for months on a major project grounded in blockchain technology.

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Louis Vuitton

Spotlight | France, Middle East
Luxury giants change their tune on French rap

Monaco
Dior muse Beatrice Borromeo fails in bid to have her 'market value' recognised

France, United States
Luxury brands turn to temp agencies as search for sales staff grows desperate

France
Galeries Lafayette property plight plot thickens in Paris's Marais district

France, Italy
Gucci goes for broke with men's ready-to-wear

France
Brigitte Macron's penchant for LVMH irks French luxury industry

France
Who is running private sales for Dior and Chanel?

South Korea
LVMH deploys diplomatic touch in Seoul

France
Fondation Louis Vuitton privatised for behind-the-scenes visit from Emmanuel and Brigitte Macron

France, United States
Alexandre Arnault, the man behind Jay-Z's return to the stage

Spotlight | France
Vuitton vs Bonpoint, the babywear wars

Spotlight | France
Beyond NFTs, Chanel and Vuitton work on more strategic blockchain uses

France
Who will dress France's Olympic athletes for the Paris 2024 opening ceremony?

United States
Louis Vuitton makes U-turn on NFTs

United States
New York security guard lawsuit mars Louis Vuitton's '200 Trunks' exhibition

United States
Vuitton among brands in dogged fight against US First Amendment

France
Artistic differences: Joan Mitchell heirs take aim at Louis Vuitton as Gerhard Richter keeps quiet

France
Training schemes for luxury workers are not quite what they seem

Spotlight | France, South Korea
K-pop stars rise to the top of the fashion world charts

France
Louis Vuitton purchases a third of Pharrell Williams's time

Refine your search

About Glitz.paris

Subscription

Glitz.paris on social media

Indigo Publications' websites

About Glitz.paris

Subscription

Indigo Publications' websites

Jacquemus, season 2

Hermès heirs at odds

The feud over Pierre Cardin's estate

Louis Vuitton

Spotlight | France, Middle East Luxury giants change their tune on French rap

Monaco Dior muse Beatrice Borromeo fails in bid to have her 'market value' recognised

France, United States Luxury brands turn to temp agencies as search for sales staff grows desperate

France Galeries Lafayette property plight plot thickens in Paris's Marais district

France, Italy Gucci goes for broke with men's ready-to-wear

France Brigitte Macron's penchant for LVMH irks French luxury industry

France Who is running private sales for Dior and Chanel?

South Korea LVMH deploys diplomatic touch in Seoul

France Fondation Louis Vuitton privatised for behind-the-scenes visit from Emmanuel and Brigitte Macron

France, United States Alexandre Arnault, the man behind Jay-Z's return to the stage

Spotlight | France Vuitton vs Bonpoint, the babywear wars

Spotlight | France Beyond NFTs, Chanel and Vuitton work on more strategic blockchain uses

France Who will dress France's Olympic athletes for the Paris 2024 opening ceremony?

United States Louis Vuitton makes U-turn on NFTs

United States New York security guard lawsuit mars Louis Vuitton's '200 Trunks' exhibition

United States Vuitton among brands in dogged fight against US First Amendment

France Artistic differences: Joan Mitchell heirs take aim at Louis Vuitton as Gerhard Richter keeps quiet

France Training schemes for luxury workers are not quite what they seem

Spotlight | France, South Korea K-pop stars rise to the top of the fashion world charts

France Louis Vuitton purchases a third of Pharrell Williams's time

Refine your search

About Glitz.paris

Subscription

Glitz.paris on social media

Indigo Publications' websites

Spotlight | France, Middle East
Luxury giants change their tune on French rap

Monaco
Dior muse Beatrice Borromeo fails in bid to have her 'market value' recognised

France, United States
Luxury brands turn to temp agencies as search for sales staff grows desperate

France
Galeries Lafayette property plight plot thickens in Paris's Marais district

France, Italy
Gucci goes for broke with men's ready-to-wear

France
Brigitte Macron's penchant for LVMH irks French luxury industry

France
Who is running private sales for Dior and Chanel?

South Korea
LVMH deploys diplomatic touch in Seoul

France
Fondation Louis Vuitton privatised for behind-the-scenes visit from Emmanuel and Brigitte Macron

France, United States
Alexandre Arnault, the man behind Jay-Z's return to the stage

Spotlight | France
Vuitton vs Bonpoint, the babywear wars

Spotlight | France
Beyond NFTs, Chanel and Vuitton work on more strategic blockchain uses

France
Who will dress France's Olympic athletes for the Paris 2024 opening ceremony?

United States
Louis Vuitton makes U-turn on NFTs

United States
New York security guard lawsuit mars Louis Vuitton's '200 Trunks' exhibition

United States
Vuitton among brands in dogged fight against US First Amendment

France
Artistic differences: Joan Mitchell heirs take aim at Louis Vuitton as Gerhard Richter keeps quiet

France
Training schemes for luxury workers are not quite what they seem

Spotlight | France, South Korea
K-pop stars rise to the top of the fashion world charts

France
Louis Vuitton purchases a third of Pharrell Williams's time